Shortlist 2024

The shortlist for the 2024 Broker Innovation Awards!

The independent judging panel reviewed and scored submissions from across the insurance community.

It was a heroic effort to whittle down the huge number of submissions we had this year to a shortlist.

These are the finalists, as scored and judged by our expert judging panel. The winners will be announced at the ceremony in Manchester on 27 September.

Don’t miss out on the chance to see who will be victorious and get your tickets today.

We can’t wait to see you at the awards!

Key dates and deadlines General rules and requirements

Submissions for the Broker Innovation Awards are now open!

The submissions deadline is 12 July 2024.

The Broker Innovation Awards celebrates those insurance intermediaries of all types at the cutting edge of customer service, policyholder protection and industry best practice. Two images from the Broker Innovation Awards. The first features some glamorous guests in evening dresses talking animatedly at the champagne reception. The second is an image of the main room with a large stage and dramatic red lighting.

The Broker Innovation Awards categories are open to every kind of intermediary, from traditional brokers to MGAs and insurtechs. can enter the awards,

The awards recognises the fact that the insurance industry is undergoing significant change—to business models, personnel, processes, partnerships and technology.

The awards culminate in a black-tie ceremony and dinner, held in Manchester, where the finalists meet, network and celebrate as a local profession.

How to enter How to win Rules and requirements Contact us Register now to enter

How to enter

Pick your categories

There are lots of categories to choose from and you can enter as many as you wish.

Read the criteria carefully for each and decide which will give you the best opportunity to demonstrate your strengths.

The criteria is in a Q&A format, so follow this closely to provide the independent judging panel with a clear, easy-to-follow submission and include all of the information requested. Rest assured, the process is entirely confidential.

Read the categories & criteria
Choose the form of your submission

Make sure every submission is unique for the category that you’re entering.

We accept written submissions of between 250 and 1,000 words per category (please note: this is in total, not per criterion).

Written submissions are at their best after several drafts, with input from everyone involved. Remember that your submission needs to stand out from the crowd, so keep it active, free of jargon, and don’t forget to proofread your words before entering.

Alternatively, you can enter a video submission. You’ll have a maximum of three minutes to demonstrate why you, your team or business should win the particular category. Videos are easy to digest and revisit, and they allow the judges to put a face to an entry.

Please note, we are no longer accepting video files. To submit a video, you must upload it to a third-party platform such as YouTube or your own website and supply a link (ensure that the video is private or password protected before submitting).
Submit via the form

Submissions can only be accepted via the entry form.

Fill out all of the required information. There are mandatory fields for the person providing the submission as well as the subject of the submission.

If you are putting an organisation forward for an award, eg, Company X for Broker of the Year, mark the fields under the Nominee heading with an ‘N/A’ except for the Company name field and make sure you choose the correct category from the list. Doing so reveals the correct category criteria and fields in which to paste your submission. The form must be filled out and submitted for every category.

The form removes all formatting, so don’t worry about italics, bolding, underlining or hyperlinking, as these won’t make it through our system. Furthermore, no supporting documents and attachments are allowed, so don’t use the attachment buttons for CVs, promo videos, PDFs and Word docs—these won’t make it through our system, either.

For written submissions, input your 250 to 1,000 words in the provided fields. To reveal these, click on your chosen category.

For video submissions, fill out the form (except the criteria fields) and paste the link to your video into the one of the criteria fields (alternatively, email the video link to anabel.page@barkerbrooks.co.uk).

Login to view the entry form
Attach your logo

If you make it to the shortlist, we’ll need a high resolution version of your logo for the ceremony and marketing campaigns. We accept the .JPEG, .PNG and .PDF formats, but prefer .EPS wherever possible. If you don’t have this, don’t worry.
Attach nominee’s photo

This is for the talent categories. Colour photos are preferred, wide, horizontal shots work well, and high resolution .JPEG is best.
Sit back and wait for news

That’s it, you’re done! Approximately two weeks following the submission deadline, our judging panel will convene to make their decisions. We’ll then get in touch with every finalist to give them the good news.

How to win

It’s all about being memorable and compelling:

- Start early. Give yourself plenty of time to carefully evaluate the criteria for the categories you’re entering and provide a well-produced submission before the entry deadline.
- Check the criteria. Each category has its own criteria, and each submission should be unique.
- Provide evidence. Include as many results and evidence of success as you can, including testimonials. Judges are there to be swayed, so sway them.
- Keep it simple. Write or speak clearly and concisely so the judges can quickly understand the points you’re making.
- Consult with the relevant team. Collaborate on your submission as you do your work, and ensure that your whole team contributes.
- Be enthusiastic, transparent, and honest. Inspire the judges by sharing your organisation’s ethos and passion for your work without trying to pull the wool over their eyes. Honesty is the best policy.
- Redraft and revise. Once your submission is ready, start again and interrogate every fact and figure. Are they correct? Question every claim. Is that true? Weigh your language. Is that a helpful term or an empty buzzword?

General rules and requirements

Entrants must be based in the UK or provide services in the UK
Entrants can enter as many categories as they wish
Submissions must be unique and tailored to meet the criteria of each category
Self-nomination is required
Written and video submissions are accepted – both must follow the criteria format
Submissions can be made until 11.59pm on entry deadline day
Entrants are expected to send at least one representative to attend the in-person ceremony
The Broker Innovation Awards reserves the right to remove any entries which do not meet the above criteria