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2024 winners

Three people standing together at an event, all dressed in formal attire. The person on the left is comedian Ivo Graham, he is wearing a dark suit with a light-coloured paisley tie, the person in the centre (a woman) is holding a glass award, wearing a beige and gold embroidered dress, and the person on the right is wearing a black tuxedo with a bow tie. They are standing in front of a blue and purple-lit backdrop.

The winners were crowned at the hugely successful Broker Innovation Awards ceremony on Friday 27 September 2024.

We received hundreds of submissions and the judges struggled to choose just one winner in each category. They were impressed by both the breadth and quality of the entries, and we’re delighted to be able to reveal the winners here for those who weren’t lucky enough to attend the awards.

The biggest award of the night, Broker Innovation of the Year, was awarded to Miller Insurance, who impressed the judging panel with their innovation use of AI.

Miller Insurance also took home Broker of the Year, completing a very good night for them.

Congratulations to all the winners! All of the awards are very well deserved. We would like to say a big thank you to everyone who entered the awards and attended the ceremony.

And we must give a big round of applause to the judges, who put in a huge effort to pick the winners out of the massive number of contenders we had this year.

Here is the full list of 2024 winners:

Startup of The Year: Mode Insurance

What made this entry stand out to the judges was the fact that this company’s sales and marketing teams work really closely together to listen to customers and create flexible products and innovative and online offerings. They also make it really easy for the customer to buy their products.

Best Employer: DOA Underwriting Ltd

The judges praised this company for their culture. The benefits packages offered to employees, as well as the social activities the company hosted, really made this company stand out in a field of very strong entries.

InsurTech of the Year: Ki Insurance

The judges liked this entry because of how disruptive it is. By combining the expert knowledge of their commercial and underwriting teams with the disruptive mindset of its technology team, they’ve launched a platform which is a market first.

Best MGA for Services to Broker: Kings Bridge

This company impressed the judges with their excellent growth over the past year, which has been achieved thanks to their incredibly high standards and excellent working relationships with brokers who have themselves also enjoyed excellent growth.

Independent Broker of the Year – Small: Sense Risk

What made this entry stand out amongst some very strong contenders was their innovative health check for businesses, allowing them to really consider the insurance they need. The judges thought it was an excellent tool to attract potential clients to buy from them.

Independent Broker of the Year – Medium: Compare My Insurance

The judges were impressed by this company’s consistent growth, with them now having over 100 partners. They also focus heavily on retraining and reskilling staff in order to all them to grow in their careers. This has led them to having a 92% customer retention rate.

Broker Network of the Year: Bravo Networks

The judges were impressed by this entry because the company has multiple networks in place, supporting various different organisations and individuals. They provide market-leading support for existing members, welcoming new ones all the time.

Commercial Lines Broker of the Year: Compare My Insurance

What made this entry stand out from the other finalists was their strong use of data. Not only is their organisation data driven, using data to ensure they’re providing the best outcomes, but their entry also had the data to back up their claims.

Personal Lines Broker of the Year: All Clear

The judges were impressed with this entry because the company has 98% customer satisfaction on Trustpilot. They also have good reviews from The Stroke Association, which shows that the work they’re doing is supporting not just customers but external bodies as well.

MGA of the Year: GEO Underwriting

What made this entry stand out was their investment in people. They run an apprenticeship scheme with clear paths of progression. The judges thought it was a well-run scheme and are impressed that it has contributed 8% towards growth.

Broker of the Year, sponsored by ServiceMaster Restore: Miller Insurance

This company is using AI to innovate. They’ve incorporated it into their business in small increments, using it to make themselves more efficient before gradually rolling it out into other areas. They’re also actively promoting more female coders to become involved in technology, which really wowed the judges.

Best ESG Campaign Sponsored by iCan: Rainstone Money

The judges praised this company for their admirable approach to ESG. They have their hearts in the right place and are actively trying to improve their entire company’s approach, particularly in regard to their social responsibility.

Digital Initiative of the Year: Aegis London

The judges were impressed that this company is heavily focused on client demand. They listen to their clients and implement simple solutions in order to serve them better, improving both their customers’ lives and their internal processes as they do so.

Best Use of Technology: MLP

This company impressed the judges with one specific piece of technology, which was created to address a specific problem. The tech has improved this for all involved in the process, making everyone’s lives easier.

Rising Star of the Year: Gambit Insurance Solutions – Luke Perkins

The winner of this award has been recognised because they’ve built significant business within their company. As well as this, they’re very active in an industry body set up to promote diversity and inclusion within the industry, which the judges felt really elevated their entry.

Director of the Year: Clegg Gifford – Kelly Lane

The winner of this award impressed the judges by being a go getter. They’ve opened 8 branches in the last two years by leading from the front, not only working on strategy and growth but getting their hands dirty when necessary, including decorating branches to be ready for opening.

Outstanding Services to the Customer: Insurancewith

What made this entry stand out above the others is their work supporting people with metastatic cancer. They’ve collaborated with various organisations and charities to provide better outcomes for those diagnosed, allowing them to continue to enjoy life without having to worry about their travel insurance.

The Broker Innovation Award: Miller Insurance

The judges selected this winner because of their incorporation of AI into their business. As well as an AI-powered in-house innovation hub, they also have AI-powered customer service aids, allowing their team to respond to queries and support customers much more quickly.

Three people standing together at an event, all dressed in formal attire. The person on the left is comedian Ivo Graham, he is wearing a dark suit with a light-coloured paisley tie, the person in the centre (a woman) is holding a glass award, wearing a beige and gold embroidered dress, and the person on the right is wearing a black tuxedo with a bow tie. They are standing in front of a blue and purple-lit backdrop.

Congratulations to the winners of the Broker Innovation Awards 2024!

These awards were developed to celebrate this incredible community, and the achievements and successes of the UK’s best and brightest.

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