Shortlist 2024

The shortlist for the 2027 Broker Innovation Awards!

The independent judging panel reviewed and scored submissions from across the insurance community.

It was a heroic effort to whittle down the huge number of submissions we had this year to a shortlist.

These are the finalists, as scored and judged by our expert judging panel. The winners will be announced at the ceremony in Manchester on 27 September.

Don’t miss out on the chance to see who will be victorious and get your tickets today.

We can’t wait to see you at the awards!

Key dates and deadlines General rules and requirements

Welcome to the Insurance Broker Awards!

On this page you’ll find hints and tips on how to craft the best entry and give yourself the best chance of taking home a trophy!

How to enter How to win Rules and requirements Contact us Register now to enter

How to enter

Pick your categories

There are over 20 categories to choose from and you can enter as many as you wish.

Read the criteria carefully and decide which will give you the best opportunity to demonstrate your strengths.

The criteria is in a Q&A format, so follow this closely to provide the independent judging panel with a clear, easy-to-follow submission and include all of the information requested. Rest assured, the process is entirely confidential.

Read the categories & criteria
Choose the form of your submission

Make sure every submission is unique for the category that you’re entering.

We accept written submissions of between 250 and 1,000 words per category (please note: this is in total, not per criterion).

Written submissions are at their best after several drafts, with input from everyone involved. Evidence also helps prove to the judges the value of what you’ve been doing.

Alternatively, you can enter a video submission. You’ll have a maximum of three minutes to demonstrate why you, your team or business should win the particular category.

Please note, we are no longer accepting video files. To submit a video, you must upload it to a third-party platform such as YouTube or your own website and supply a link (ensure that the video is private or password protected before submitting).
Submit via the form

Fill out all of the required information. There are mandatory fields for the person providing the submission as well as the subject of the submission, whether it’s a company or an individual.

If you are putting an organisation forward for an award, eg, Company X for Broker of the Year, mark the fields under the Nominee heading with an ‘n/a’ except for the company name field and make sure you choose the correct category from the list. Doing so reveals the correct category criteria and fields in which to enter your submission. The form must be filled out and submitted for every category you wish to enter.

No supporting documents and attachments are allowed, so don’t use the attachment buttons for CVs, promo videos, PDFs and Word docs—these won’t make it through our system, either.

For written submissions, input your 250 to 1,000 words in the provided fields. To reveal these, click on your chosen category.

For video submissions, fill out the form (except the criteria fields) and paste the link to your video into the one of the criteria fields (alternatively, email the video link to hannah.buckley@barkerbrooks.co.uk).

Login to view the entry form
Attach your logo

If you make it to the shortlist, we’ll need a high resolution version of your logo for the ceremony and marketing campaigns.

We accept the .JPEG, .PNG and .PDF formats, but prefer .EPS wherever possible.
Attach nominee’s photo

This is for the individual awards categories.

High resolution, colour photos are preferred. Headshots work best, but any picture will do.

How to win

It’s about being memorable and compelling:

Start early. Give yourself plenty of time to carefully evaluate the criteria for the categories you’re entering and provide a well-produced submission before the entry deadline.
Check the criteria. Each category has its own criteria, and each submission should be unique.
Provide evidence. Include as many results and proofs of evidence of success as you can, including testimonials. Judges are there to be swayed, so sway them.
Keep it simple. Write or speak clearly and concisely so the judges can quickly understand the points you’re making.
Consult with the relevant team. Collaborate on your submission as you do your work, making sure everyone who needs to provide input has.
Be enthusiastic, transparent, and honest. Inspire the judges by sharing your organisation’s ethos and passion for your work without trying to pull the wool over their eyes. Honesty is the best policy and judges love authenticity.
Redraft and revise. Once your submission is ready, read it again and double check every fact and figure. Are they correct? Question every claim. Are they true? Weigh your language. Is that a helpful term or a unnecessary jargon?

Rules and requirements

Entrants must be based in the UK or provide services in the UK.
Entrants can enter as many categories as they wish.
Entrants are encouraged to limit submissions to two entries per category; further submissions may not be considered.
Submissions must be unique and tailored to meet the criteria of each category.
Self-nomination is required.
Written and video submissions are accepted – both must follow the criteria format.
Submissions can be made until 11.59pm on the entry deadline day.
Entrants are expected to send at least one representative to attend the in-person ceremony.
Entries submitted by companies that have undergone administration, liquidation, or significant restructuring will be subject to review to ensure continuity of operations, leadership, and client commitments.
The Insurance Broker Awards reserves the right to disqualify entries where there are concerns about corporate governance, financial stability, or ethical business practices.
The judging panel has the final authority to determine whether an entry meets the spirit and intent of the awards.
The Insurance Broker Awards reserves the right to remove any entries or finalists that do not meet the above criteria or that, in the judges’ discretion, could undermine the integrity of the awards.