Samantha Canning Dip CII is the Divisional Head of Partnerships at Premium Credit. She has over 30 years’ experience in the insurance industry, bringing extensive knowledge across the insurance and premium finance market. Having started her career within personal lines, she moved into commercial broking after a couple of years and went on to establish a reputation as a highly respected specialist within the industry and a distinguished track record for building trusted, long-term partnerships.
Together with this expertise, I’ve spent the last seven years in premium finance, my comprehensive understanding of the full insurance lifecycle ensure a deeper level of insight and a more empathetic approach to working with my partners.
Sam has recently commenced her role as BIBA Yorkshire & Northern Chair, where she plays an active role in promoting professional standards working closely with the CII, developing future talent, and supporting best practice across the broker community.
“I’ve seen first hand how much our profession has evolved and what an important role BIBA plays for its members. What sets our industry apart is the strength of its relationships, the team spirit, and the sense of community and camaraderie”
