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Florence Dennis

Florence Dennis BIBA - East Midlands Regional Chair

Flo currently works as a lead client advisor at Partners&, where the role sees her leading a team of fantastic advisors who are all just as passionate as she is about providing the best possible advice to customers.

She has been part of the profession for 11 years, starting as an apprentice at the age of 17, having no prior knowledge of the broking profession.

Flo’s passion for insurance goes further than her day job, volunteering on local iCAN, BIBA & CII committees. She is currently partnerships lead on the iCAN committee, chair for the East Midlands BIBA Committee and vice president for CII Leicester. In addition Flo recently won the Young Insurance Women of the Year (small to medium firms) and was the 2022 BIBA Young Broker of the Year. It is a strong belief of Flo’s that insurance is an amazing career that no one really knows about, and therefore one of the areas she is heavily involved in is attracting new and young talent to the profession, through attending school careers fairs, and talking to students at careers workshops about the vast opportunities available in insurance.


Three people standing together at an event, all dressed in formal attire. The person on the left is comedian Ivo Graham, he is wearing a dark suit with a light-coloured paisley tie, the person in the centre (a woman) is holding a glass award, wearing a beige and gold embroidered dress, and the person on the right is wearing a black tuxedo with a bow tie. They are standing in front of a blue and purple-lit backdrop.

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