Chris Croft

Chief Executive

London & International Insurance Brokers’ Association (LIIBA)

I became CEO of LIIBA in January 2016. Prior to that I was head of the London Market Group’s Secretariat where I led the work that produced the milestone London Matters report. I began my career as a Government economist and spent 10 years in financial services regulation prior to joining LMG. As part of my LIIBA role I am also a Director of BIPAR (European Federation of Insurance Intermediaries) and sit on the Executive Committee of the World Federation of Insurance Intermediaries (WFII). I am also a past Vice President of the Insurance Institute of London.